Our Team

We are a group of passionate coaches and professionals committed to meeting athletes where they are—bringing expertise, genuine support, and a shared belief in progress over perfection.

  • Matt Welch

    Run Coach

    Matt is driven by more than just performance—he’s committed to developing the whole person. His coaching philosophy centers on growth, resilience, and community, believing that mindset is just as important as mileage.

  • Chris Fredlund

    Run Coach

    Chris draws on a foundation in Endurance Coaching, Personal Training, Nutrition, and Corrective Exercise. Guided by the motto “Be Better,” he believes in daily growth and in finding the optimal training dose for each athlete.

Our Values

Community

01.

We believe in the power of community to keep runners motivated, supported, and seen. Whether you're chasing a PR or just showing up, you're part of a team that values connection, consistency, and celebrating progress at every level.

We believe consistency is the foundation of progress. It's not about perfection—it's about showing up, doing the work, and building momentum one step at a time.

Consistency

02.

We believe commitment is about honoring your goals through the highs and lows. It’s the steady choice to keep moving forward—focused, flexible, and fully invested in your growth.

Commitment

03.

Communication       

04.

We believe clear, honest communication builds trust and strengthens every coach-athlete relationship. We’re here to listen, support, and collaborate—because progress starts with being understood.

We believe in the power of celebration—to honor our athletes, our community, and the journey we share. Every win, every loss, every struggle is a step forward, and each one deserves to be recognized. By celebrating together, we strengthen our connections, fuel our motivation, and remind ourselves why we love the work we do.

Celebration       

05.